Hailey Scherer
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Lowe's Discover Funding at Dartmouth 6AM Health Comfy Carry Print Layout Sprint Typography Poster Study The Edge in NYC Cala Marker Cala Logo Composition Sprints Menagerie Hierarchical Shape Sprint Meta-4 I Meta-4 II Personal Logo I Personal Logo II Töbin Album Cover
Writer Comments: Gods from the Machine
Branded AI experience design Digital ethnography Jobs-to-be-done IDIs A big segmentation Architecture Living ideas Voice Guidelines
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Hailey Scherer
Publications Portfolio-2 Lowe's Discover Funding at Dartmouth 6AM Health Comfy Carry Print Layout Sprint Typography Poster Study The Edge in NYC Cala Marker Cala Logo Composition Sprints Menagerie Hierarchical Shape Sprint Meta-4 I Meta-4 II Personal Logo I Personal Logo II Töbin Album Cover Writer Comments Writer Comments: Gods from the Machine Design Strategy Portfolio Branded AI experience design Digital ethnography Jobs-to-be-done IDIs A big segmentation Architecture Living ideas Voice Guidelines

 

Published works

 
Why Tech Marketers Should Care About M3gan (the movie) - Martech Zone - Guest Writer - Link Included
You think your customers want a humanlike AI; you may be wrong - VentureBeat guest writer
 
Metaphors Matter: Top-down effects on anthropomorphism | via Dartmouth Digital Commons | The official digital upload of my senior honors thesis in the cognitive science program at Dartmouth
Top-down effects on anthropomorphism of a robot - Published research, first author - Accepted for a poster session and publication in volume 43 for the Proceedings of the Annual Meeting of the Cognitive Science Society
 
see more of my writing
or see how I think in design
 

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