For this project, I used Photoshop to make a single page flow for a made-up brand Cala (inspired by the Latin word for pen calamus) featuring their augmented reality pen called the Marker.

I worked with two fellow students to improve the funding search process for opportunities such as internships, research, travel, etc. at Dartmouth College from a UI/UX perspective for the Provost’s office. We drew insights from our interviews with 41 students, 11 campus organizations, and 2 representatives from the IT department to decide on the following specifications for a successful solution: the system must (1) make students aware of what funding is available, (2) must clearly provide eligibility information so that students do not waste time persuing funding sources for which they are ineligible, (3) be comprehensive and updated, and (4) provide opportunities for personal connections and networking to learn more information about the funding sources and individual experiences with it. We noted two markets within our target user group, the students: those students who were beginning to explore funding and just wanted to know what options existed and what could be done with funding from the school, and those students who already had an opportunity in mind and wanted to obtain funding for that exact opportunity. We came up with a central website in which students could find funding sources tailored to their personal interests and opportunities. We conducted 39 user testing sessions over 3 prototype iterations, beginning with paper prototypes and then moving to a Figma high-fidelity prototype.

I conducted a third of the initial user interviews and solution brainstorming, did the majority of the paper prototyping, and then (while my two teammates took the lead on the final write-ups and presentation material) transitioned to take the lead on the user testing interviews and the hifi creation (completing 75-85% on each).

Given 7 minutes to create a graphic that embodies spatial hierarchy, I created this form. I focused on a broad interesting large silhouette with small details placed at irregular details.

The design challenge was to create an “interesting” composition using some of a large library of assets, which included photographs and vector shapes.

Given seven minutes and the design challenge to create an interesting composition with three of thirty given assets (where a layered image counted as one element, and an image masked by a shape counted as one element), I created this composition. I focused on and James Mahoney’s concept of the “attention funnel,” using one bold element, one medium element, and one “whisper” element to guide the user through the experience of viewing the composition.